Job Responsibilities:
• Plans and executes all web, SEO/SEM, database marketing, email, social media,
and display advertising campaigns.
• Designs social media presence.
• Measures and reports performance of all digital marketing campaigns and
assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the
insights.
• Brainstorms new and creative growth strategies through digital marketing &
available database.
• Plans executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user
experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touch points.
• Identifies critical conversion points, and drop-off points, and optimizes user funnels.
• Collaborates with agencies and other vendor partners
